Video Editing and E-commerce App for influencers

Background and business goals

I was hired by a Kendall Jenner startup, with users including A-Rod, and Lizzo, to design a mobile first native app that would allow social media influencers to tag products in their videos, allowing viewers to purchase affiliate and drop-ship products while immersed in the video. The client had a white-glove team that would manually tag these products for influencers, and the idea was to design a self-serve tool to cut costs in the long run and increase influencer engagement and conversions.

In addition to this mobile first native app, I also worked on various e-commerce design elements for this client such as guest check-out, paying with Apple and Google Pay, product detail pages, product variants, and creating collections. I also worked on separate brand and influencer on-boarding flows, and a marketplace, all to increase revenue from affiliate and drop-ship product sales.

Process

I gained a deep understanding of the existing white-glove team’s work flows and how they were making videos shop-able, with a special focus on their pain points. This was done by various UX Research efforts including Contextual Inquiry, User Tests and User Discovery Interviews.

I created many iterations and variations of a blue-sky version of the native mobile app, starting with low fidelity to capture all of the use cases, edge cases and happy path, receiving feedback from members of the white-glove team and important stakeholders. Throughout the iterations, I created my hi-fidelity designs, and onwards to clickable prototypes that I user tested. Once the this version mobile app was completed, I redesigned them based on developer resources to be mobile web and desktop web versions.

Project Success

The blue-sky version of the native mobile app was approved by stakeholders, and the MVP version of the desktop web and mobile web app that I designed was handed off to developers. The e-commerce elements I designed for the client resulted in higher conversion rates of sales and were also launched with Will Smith and his memoire titled “Will” across all of Will’s social media through an official TikTok partnership. These efforts contributed in the startup raising over $25 Million+ in funding.